Image originally published by the U.S. Attorney’s Office, District of Oregon, on justice.gov/usao-or/pr
My son spent four years at Willamette University playing baseball for the Bearcats in Salem, Oregon. I enjoyed lots of long weekends watching him play and travel throughout the western U.S. For those of you who haven’t been there, Salem, in the Willamette Valley, is known for its historic charm, active arts scene, diverse population, and strong ties to agriculture.
Little did we know that while we were watching games and hitting the local brew pubs, one of the most high-profile drug trafficking operations had set up shop at a warehouse just a few miles from campus.
Jered Hayward is what is often called a “career criminal” — he’s been prosecuted multiple times for federal drug trafficking offenses. This article is about his most recent case in which he led a large-scale, multi-state drug operation that manufactured and distributed illicit marijuana products, including THC-infused candy and cereals, as well as psilocybin mushrooms.
This case is fascinating on so many levels… and so disturbing.
Between 2020 and 2024, Hayward’s Salem warehouse cranked out THC‑ and psilocybin‑infused “Cinnamon Toast Crunch,” “Jolly Rancher” gummies, even faux “Lucky Charmz.”
The branding wasn’t just cute, it was purposefully devious and strategic.
Copy‑cat brand packaging can make it difficult to distinguish between legal and illicit goods, widens the customer funnel by appealing to consumers who have emotional connections with well-known brands, and—most dangerously—puts children at risk when the wrong bar winds up in a lunchbox.
Hayward was a mastermind at hiding the truth — not just with his packaging, but also with his financial trail. He tucked the company’s operations behind that of a skincare web shop (Always Native LLC), a “bottles & tins” importer, and a small trucking company, A2Z Transport.
Why it worked:
Digital payment platforms like Venmo, Zelle, and Cash App are increasing used by criminals to move illicit proceeds — laundering drug money or concealing profits from illegal operations. Other times, they’re used directly to pay for illicit goods and services, including drugs, prostitution, and human trafficking.
They were a major part of Hayward’s criminal subterfuge:
Cash App and similar rails settle instantly and offer scant KYC friction. [CM2] The flip side: they also leave forensic breadcrumbs that data analysts can trace using the right tools once a subpoena lands.
Converting bytes into bullion is a classic money‑laundering last mile. Metals don’t flag Suspicious Activity Reports (SARs), and they ride out crypto price swings.
If you popped the Chevelle’s trunk, you’d find:
Seven agencies teamed up, but the heavy lift fell on IRS‑CI’s forensic accountants. They had to:
That’s weeks of labor if you do it keystroke‑by‑keystroke — which is precisely why many smaller units often let cases as complex as this one languish.
When our team built Valid8’s Verified Financial Intelligence (VFI) platform, the goal was simple: shrink the drudge work so investigators can spend time thinking, not typing.
In cases just like Hayward’s, agencies using VFI have slashed document‑prep time by 60 %+, reconciled millions of transactions, and walked into court with evidence that ties every penny back to the source — often within days instead of months.
(That’s all the airtime for product placement—back to the story.)
Hayward drew 13 years in federal prison plus a forfeiture north of $2 million. That’s meaningful, but the bigger headline is methodological:
Digital‑first traffickers can be taken down when financial analysts get the right data, in the right format, fast enough to act.
Fraudsters and traffickers will always out‑innovate statute. Our collective edge is speed to clarity: the faster we surface the full picture of money movement, the sooner we protect the public and puncture the profit motive.
Stay curious, stay data‑driven — and never overlook the stories hidden in everyday details, even on the back of a cereal box.
Brett Suchor is the Executive Vice President for Strategic Partnerships at Valid8 Financial, where he focuses on identifying and pursuing market opportunities to expand the company’s Verified Financial Intelligence platform. A seasoned financial technology leader with more than 20 years of experience, Brett joined Valid8’s advisory board in 2017 before taking on his expanded executive role in 2023. His professional journey includes key leadership positions at IHS Markit, where he led the global Private Markets team, and at Shareholder InSite, where he served as President. Brett’s expertise in financial analytics, transaction analysis, and business valuation makes him instrumental in Valid8’s mission to help professionals rapidly verify financial data integrity and untangle complex financial transactions.